Saturday, February 25, 2012
'Valor' shows grit at Friday B.O.
'Act of Valor'"Act of Valor" gave Relativity something to are proud of at yesterday's domestic box office, grossing $9 million.The film, which stars actual Navy Closes re-creating past missions, is gunning to win the weekend within the high-$20 million range, fueled by Relativity's two target demos: military and belief-oriented auds.Lionsgate's Tyler Perry-helmed "Good Deeds" arrived second with $5.4 million. Perry's latest has serious competition competing because of its two biggest demos, with Black auds drawn toward holdover "Safe House" and religious auds drawn to "Act of Valor." Still, the Perry pedigree ought to keep "Good Deeds" within the high teens through Oscar Sunday.Inside a tight race for third, The new sony/Spyglass' "The Vow" made $3.3 million yesterday, Warner Bros. "Journey 2: The Mysterious Island" made $3.two million and Universal's "Safe House" made $3.a million. The 3 healthy holdovers can anticipate grosses near $ten million for that frame.This weekend's other large openers are poised to dissatisfy. Uni opened up laffer "Wanderlust" by 50 percent,002 locations to some Friday gross of $2.two million, while Summit introduced Amanda Seyfried-starrer "Gone" to two,186 locations for $1.7 million, putting photos in eighth and ninth place, correspondingly. However, studio risk on films is remarkably low, so neither needs outstanding amounts for any effective roi. Contact the range newsroom at news@variety.com
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